For Chris & Paul

Radiant has the tech, the timing, and the IP. What's missing is the brand to scale it.

A quick read on how I'd think about it.

01 — What you have

The unfair advantages.

Network-level filtering

Filtering before content hits the device. Can't be uninstalled. The only category-defining moat.

Disney IP

Disney doesn't license to anyone. Most under-leveraged asset on the table.

Press wave

MIT Tech Review, Independent, NDTV, Cybernews. Last 7 days. Window closes in 14–21.

Cultural moment

Christian parents are actively shopping for screen-safety tools. The product fits.

02 — What's leaving money on the table

Five things from the outside looking in.

01

Press is framing what Radiant blocks, not what it protects. "Family safety" reaches 5x the audience that "blocks LGBT" does. The current narrative caps at 10–20% of the Christian market. Repositioned, you open the other 80%.
02

Disney is buried. Most marketable asset, currently a footnote. Should be the lead. Kids tell parents what they want. Parents pay.
03

Brand expression doesn't match the product. Looks like a 2018 Wix site, not a 2026 cellular infrastructure company with Disney IP. Parents don't trust their kid's phone to a brand that looks like a side project.
04

One-channel acquisition won't scale to 1M subs. Press is one channel. Mass scale needs five working in parallel: owned, earned, partner, paid, referral.
05

Story is technical when it should be emotional. "Network-level filtering" wins arguments. "My daughter watched Cinderella read the Christmas story" wins customers.

One direct call-out: the site is full of AI imagery. For a brand built on trust, in a moment when AI authenticity is a national conversation, fake photos of "families" and "kids" is the wrong signal. Fix this first.

03 — What we'd build

Eight workstreams. One growth engine.

Brand repositioning

Family safety, not culture war.

Conversion-built site

Real photography, real testimonials, capture above the fold.

Disney content engine

Repeatable kids-Bible content with iconic characters.

Church partnerships

Megachurches and family ministries. We bring the relationships.

Viral social campaigns

TikTok, IG, YouTube. Creator-led, story-first, built to be shared. Disney content as the wedge.

Creator network

Faith-forward creators with parent audiences. Sponsored, ambassador, long-term.

Paid acquisition

Meta, YouTube, Google, podcast, OTT. CAC-disciplined.

SEO + referral

Parent-intent queries. "A Call of the 12" mechanic fulfilled at scale.

04 — Six months

Three phases. Same product. Different scale.

Phase 1Weeks 1–4

Capture the wave

Reposition. Real photography. Conversion-built homepage. Founder story. Press logo strip. Capture as much of the press wave as possible before it cools.

Phase 2Weeks 5–12

Build the engine

Brand identity. Content engine. Church and creator partnerships. SEO surface. Email and referral infrastructure. Foundation for the 1M-sub path.

Phase 3Weeks 13–26

Scale the funnel

Paid acquisition at scale. Affiliate live. Disney content as the wedge. Subscriber growth measured weekly.

Neww as the brand and growth partner. You stay focused on the network, the licensing, the carrier relationships. We handle positioning, brand, content, conversion, partnerships, and acquisition. One team, six months, measured against subscribers.

05 — Numbers we'd hold to

Outcomes, not deliverables.

North star

Paid subscribers

Tracked weekly. The only metric that pays for itself.

Subscribers

Net-new in 6 months

Floor: 200 (breakeven). Target: 1,000 (5x return). Stretch: 2,500+.

Quality

CAC vs. LTV

$970 LTV at 3-yr retention. CAC up to $200–300 is healthy.

Reach

Distribution surface

Active church, creator, podcast, paid channels in market.

06 — Why Neww

The audience is our home audience.

01

Faith-forward agency. Megachurch partnerships, Christian creator relationships, faith-media press contacts. We don't have to learn the audience.
02

Brand and growth as a discipline. Brand systems, content engines, paid acquisition, partnerships, conversion. Same toolkit across every category we work in.
03

We're not the agency that maintains a brand. We're the partner that builds a category leader. Radiant has the asset to be that.

07 — Shape of the engagement

What this looks like.

Retainer

$25–40K / month

Brand, content, partnerships, conversion. Scoped on the call.

Media

Pass-through

Paid acquisition spend separate, scaling in Phase 3 against winning creative.

Term

6 months

Three phases, weekly cadence, monthly review against subscriber KPIs.

Team

Embedded

Neww as your fractional brand and growth team. One point of contact.

08 — The math

What this returns.

01

Breakeven: ~200 net-new subscribers. At $970 LTV, the engagement pays for itself with 200 new paying subscribers over six months. That's table stakes.
02

5x return: 1,000 net-new subscribers. A reasonable target for a category-leading brand with a press wave already in motion. Within reach in six months with the right execution.
03

The real return is the brand multiple at the next raise. A Series A in this category is reasonable in 12–18 months. The brand work done now is what unlocks that valuation.

Next step

A working call.

You, me, and Paul. Walk through the read in detail. Talk through what's been tried. Scope what six months actually looks like.

— Jony

Radiant × Neww · Confidential

Neww Agency